Email has quickly taken over as the number-one method prospects will use to make initial contact with an agent of company. So, it goes without saying that it is absolutely critical that every real estate professional own and maintain an email account. But, after looking at real estate advertising in the Homes Magazine, I notice a number of real estate agents failing to market and brand their domain name by using a personal email address in their contact information.

It appears that it is common practice for many agents to include their personal email address in their printed advertising. Worse yet, many of these personal email address are from free email service providers like gmail, hotmail, and others.

While the use of free email accounts are great for personal email, but agents who wish to convey a more professional tone should refrain from publishing personal email addresses for business use. This includes using an email address provided by your Internet Service Provider.

A more professional approach is to follow the lead of any other corporation and use an email address that is associated with your domain name. For example, if Beth Hanson has a website at bethhanson.com, it would be more professional for Beth to use This e-mail address is being protected from spam bots, you need JavaScript enabled to view it than to use This e-mail address is being protected from spam bots, you need JavaScript enabled to view it If Beth were to use an email address using her domain name, it gives her yet another opportunity to market her website.

At TheRealEstateHost.com, we provide all our real estate agents, brokers, and offices an ample number of email accounts for their professional use. This means that everyone of our clients can use a professional email address that matches and promotes their brand in all their printed marketing materials.

Your corporate of business domain name is an important extension of your company, agency, or practice. Use it to its full advantage online and offline for a consistent and professional appearance. In today’s competitive marketplace agents, brokers, and offices must use every advantage to stay ahead of the competition. The enhanced image this simple practice provides might just convince that prospect viewing your Homes Magazine ad to contact YOU.